GDPR Privacy Policy for Customers Ordering from Flower Delivery Millwall

Privacy Policy Overview

This Privacy Policy applies to all customers placing flower orders with Flower Delivery Millwall, including those from Millwall and surrounding districts. We are committed to ensuring that your privacy is protected, and we process all personal data in compliance with the General Data Protection Regulation (GDPR). Here we provide detailed information on what personal data we collect, on what basis we process it, how long we keep it, and your rights regarding your data.

What Personal Data We Collect

When you place an order with Flower Delivery Millwall, we collect and process the following categories of personal information:

  • Contact Details: Your name, delivery address, billing address, and telephone number.
  • Order Details: Information about your chosen flowers, delivery instructions, order number, and notes for recipients.
  • Payment Information: Details necessary to process payments (such as date, method, amount). Our payment processing partners handle sensitive card data; we do not have access to your full card number.
  • Recipient Details: Name, delivery address, and contact details, if you are sending flowers to another person.
  • Communication Data: Correspondence between you and Flower Delivery Millwall, including enquiries, complaints, and customer support.
  • Website Usage Data: Technical information, such as IP address, browser type, and access times, which may be collected through cookies and similar technologies.

Lawful Basis for Processing Your Personal Data

Under the GDPR, we must have a lawful basis for processing your personal data. Flower Delivery Millwall processes your data on the following bases:

  • Contract: When you place an order, we need your data to perform our contract with you and fulfill your order.
  • Legal Obligation: We may need to retain certain information to comply with financial, tax, or regulatory obligations.
  • Legitimate Interest: We may process data as necessary for our legitimate business interests, such as improving our services, preventing fraud, or responding to inquiries, provided those interests are not overridden by your rights and interests.
  • Consent: In specific cases, such as for marketing purposes, we will request your explicit consent before processing data.

How and Why We Use Your Data

We use the collected data for the following purposes:

  • Processing and fulfilling your order, including delivery to the specified address.
  • Contacting you regarding your order status, delivery updates, or any issues with your order.
  • Customer support, including handling enquiries, feedback, and complaints.
  • Accounting, record-keeping, and compliance with legal obligations.
  • Internal analysis to improve our products, services, and website functionality.
  • Sending information on offers and promotions (only with your prior consent).

Data Retention: How Long We Keep Your Information

We retain your personal data only for as long as necessary to fulfill the purposes for which it was collected, including legal, accounting, or reporting requirements. Our retention periods are as follows:

  • Order and delivery data: Retained for up to 7 years to comply with tax and accounting laws.
  • Customer support correspondence: Retained for up to 3 years after the enquiry is resolved.
  • Marketing contact details: Retained until you withdraw consent or opt-out.
  • Technical and usage data: Retained for a maximum of 2 years for site improvement analysis.

After the applicable retention period, your data will be securely deleted or anonymised.

Processors and Sharing of Data

Flower Delivery Millwall may use external service providers (data processors) to help deliver our services. We ensure that all our processors are GDPR-compliant and only process your personal information under our instructions and strictly for the agreed purposes. These processors may include:

  • Payment processors who handle card payments securely on our behalf.
  • Courier and delivery partners responsible for delivering orders to the recipient address.
  • IT support providers and website hosting services ensuring the smooth operation of our systems.
  • Customer communication platforms used to manage email and order notifications.

We do not sell or rent your personal information to third parties. We do not transfer your data outside the European Economic Area (EEA) unless appropriate safeguards are in place as required under GDPR.

Your Rights under GDPR

As a customer of Flower Delivery Millwall, you have the following rights regarding your personal data:

  • Right of Access: You can request confirmation of whether we hold your personal data and request a copy of it.
  • Right to Rectification: You can ask us to correct inaccurate or incomplete personal data.
  • Right to Erasure: You may request deletion of your data where there is no legal reason for us to continue processing it.
  • Right to Restrict Processing: You can request that we temporarily or permanently stop processing your personal data.
  • Right to Object: You can object to our processing where it is based on legitimate interests, including for marketing purposes.
  • Right to Data Portability: Where applicable, you may request to receive your personal data in a structured, commonly used, and machine-readable format.
  • Right to Withdraw Consent: Where processing is based on your consent, you may withdraw it at any time.

To exercise any of these rights, you may make a request in writing. In most cases, we will respond within one month. Please note that these rights may be subject to limitations where necessary for compliance with legal obligations or the establishment, exercise, or defense of legal claims.

Policy Scope and Updates

This Privacy Policy is applicable to all customers ordering delivery from Flower Delivery Millwall and covers data collected through all ordering channels, including telephone and online. We may update this Policy from time to time to reflect changes in our practices or legal requirements. The latest version will always be available on request. We encourage you to review our privacy practices regularly.

Contact Us Regarding Your Data

If you have questions about how we protect your privacy or wish to exercise your rights, please contact us through our official communication channels. Our team is committed to addressing any concerns in accordance with GDPR principles.